Knowing how to search and how to be found is essential for any business. In this course, SEO expert and marketing consultant presents clear insights and practical tips that will help you develop a solid SEO keyword strategy. He shows you how to start keyword research, including researching the SERPs and learning to use SEO keyword tools. He steps you through how to analyze keyword patterns and map keywords to the customer lifecycle. He also explains how to use keywords to optimize your website, launch your content marketing and enhance paid search.
Introduction
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01 – Search is a powerful tool for your business
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02 – Keyword strategy The foundation of digital marketing
How%20to%20Start%20Keyword%20Research
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01 – Keywords research shows intent
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02 – Keywords provide context
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03 – Research the SERPs
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04 – SEO keyword tools
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05 – Keyword tools Wordtracker
How%20to%20Analyze%20Keyword%20Patterns
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01 – Keyword concepts Long tail and short tail
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02 – Keyword concepts Plurals
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03 – Keyword concepts Questions
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04 – Keyword research Buying cycle
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05 – Keyword research Observations
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06 – Keyword research Organize by phrase structure
Map%20Keywords%20to%20the%20Costomer%20Lifecycle
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01 – Use keyword trends data to complete the picture
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02 – Apply your keyword data to your website structure
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03 – Map your keyword data to a calendar
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04 – Present your SEO keyword strategy
Use%20Keywords%20to%20Optimize%20Your%20Website
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01 – Start with the page title for SEO
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02 – How search engines display your URLs and page descriptions
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03 – Optimize primary page structures
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04 – A word of warning about SEO
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05 – Take time to optimize the details
Use%20keywords%20to%20Optimize%20your%20paid%20Search
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01 – Maintain keyword groups with specific destinations
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02 – Build your quality score with keyword themes
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03 – Utilize negative keywords
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04 – Target ads and campaigns with keywords
Use%20keywords%20to%20Optimize%20your%20Marketing
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01 – Content marketing Answer questions and anticipate events
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02 – Email Educate and engage audience needs
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03 – Social Engage by knowing the need, time, and language
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04 – Don’t be fooled by rankings
Conclusion
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01 – Continuing to apply an SEO keyword strategy
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